Let's tell your story.
In a way that matters to your customer.
In a way that matters to your customer.
Halo Public Relations is a full service communications, digital strategy and event marketing agency specializing in the food, beverage, travel and hospitality industries.
– Bill Gates
Our approach and dedication to executing a fully integrated communications strategy leads to the development of valuable media attention, creative product placement, newsworthy strategic initiatives, and buzz worthy brand partnerships. We are committed to delivering results and working with our partners to achieve business objectives that make a direct impact, those that continue to resonate over time...
otherwise known as the Halo Effect.
In a world where peer-to-peer recommendations reign superior over any other form of marketing, there is no greater investment than that of PR.
Media relations • Brand positioning • Opinion leader outreach • Strategic partnerships
Corporate communications • Media training • Press junkets
Media and influencer list development and outreach • Press release writing and distribution
There is no better way to gain an advocate than by offering a memorable brand experience with a perfectly curated guest list.
Design and execution • Experiential marketing • Event concept and creation • Product Seeding • Product Launches
Media events • Intimate and high profile events • Customized/personalized experiences
Cause-related and charitable fundraisers
Only the smartest strategies and most compelling content get noticed. We create tactical messaging that captivates your audience’s attention.
Content strategy and creation • Influencer management• Pop culture penetration • Social media activations
Community engagement • Paid amplification as needed • Monitoring, measurement and analysis
Strategy and style consulting on social media accounts
At Halo, we become an extension of your marketing and public relations departments. We know your business and help you achieve your objectives where it counts the most…your reputation and your bottom line.
Halla Rafati began her career in marketing and public relations in 2000 with the launch of a WNBA team in San Antonio, TX before moving overseas. With experience in Latin America, Europe, China and the Middle East, Halla worked in economic development, tourism, food and beverage before joining Four Seasons Hotels & Resorts as PR Director. With a passion for entrepreneurship and a strong business acumen, she co-founded Halo PR with Catriona Smart.
Catriona Smart, a serial entrepreneur, went from founding a successful clothing line to creating one of Canada’s most popular blogs for young women, cocoandcowe.com. With Catriona at the helm, C&C became a thriving company, creating brand experiences and events for clients. Together with Halla Rafati they formed Halo PR in 2016, where Catriona oversees the creative vision.
Fatima Reyes is an enthusiastic and creative communications professional with experience at several of Toronto's top PR agencies. A few of the brands she has worked with include Forever 21, Hudson's Bay, Taste of Toronto and Yum Brands. Prior to joining the Halo family, Fatima worked closely with Halla on the successful relaunch of Cafe Boulud at Four Seasons Hotel Toronto. Fatima also has experience in the editorial landscape, having interned at Flare and contributed to Flare.com. FashionMagazine.com and HuffingtonPost.ca's Born and Raised series.
Geneva Abdul is a communications professional who has worked with several high-profile brands in the art and fashion industries including GUESS, Adidas and The Power Plant. Prior to joining Halo, Geneva interned at CBC, ET Canada and Rogers TV while completing her Journalism degree at Ryerson University. With a passion for storytelling sparked by travelling with Trinidad & Tobago's women's soccer team, Geneva has contributed to HuffingtonPost.ca's Born and Raised series and Toronto Life.