Let's tell your story. 

In a way that matters to your customer.


Who We Are.

Halo Public Relations is a full service communications, digital strategy and event marketing agency.

“If I was down to my last dollar, I would spend it on public relations.”

– Bill Gates


What We Do.

Our approach and dedication to executing a fully integrated communications strategy leads to the development of valuable media attention, creative product placement, newsworthy strategic initiatives, and buzz worthy brand partnerships. We are committed to delivering results and working with our partners to achieve business objectives that make a direct impact, those that continue to resonate over time...

otherwise known as the Halo Effect.

Public Relations.

In a world where peer-to-peer recommendations reign superior over any other form of marketing, there is no greater investment than that of PR.

Media relations  •  Brand positioning  •  Opinion leader outreach  •  Strategic partnerships  

Corporate communications  •  Media training  •  Press junkets

Media and influencer list development and outreach  •  Press release writing and distribution

Event Planning.

There is no better way to gain an advocate than by offering a memorable brand experience with a perfectly curated guest list.

Design and execution  •  Experiential marketing  •  Event concept and creation  •  Product Seeding  •  Product Launches

Media events  •  Intimate and high profile events  •  Customized/personalized experiences

 Cause-related and charitable fundraisers


Only the smartest strategies and most compelling content get noticed. We create tactical messaging that captivates your audience’s attention.

Content strategy and creation  •  Influencer management•  Pop culture penetration  •  Social media activations

Community engagement  •  Paid amplification as needed  •  Monitoring, measurement and analysis

 Strategy and style consulting on social media accounts

Have a project in mind?

Our Partners.

At Halo, we become an extension of your marketing and public relations departments. We know your business and help you achieve your objectives where it counts the most…your reputation and your bottom line. 

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Event Planning

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  Public Relations    D | bAR    view more

Public Relations

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  Digital   t   ifal       View More


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Let’s create something unforgettable.


Get In Touch.

It all begins here.

E : info@haloprgroup.com   •   P : 416-364-0404


Our Team


 Halla Rafati, Managing Partner

Halla Rafati, Managing Partner

Halla Rafati began her career in marketing and public relations in 2000 with the launch of a WNBA team in San Antonio, TX before moving overseas. With experience in Latin America, Europe, China and the Middle East, Halla worked in economic development, tourism, food and beverage before joining Four Seasons Hotels & Resorts as PR Director. With a passion for entrepreneurship and a strong business acumen, she co-founded Halo PR with Catriona Smart.

 Catriona Smart, Co-Founder

Catriona Smart, Co-Founder

Catriona Smart, a serial entrepreneur, went from founding a successful clothing line to creating one of Canada’s most popular blogs for young women, cocoandcowe.com. With Catriona at the helm, C&C became a thriving company, creating brand experiences and events for clients. Together with Halla Rafati they formed Halo PR in 2016, where Catriona oversees the creative vision.


 Fatima Reyes Account Manager

Fatima Reyes
Account Manager

 Taylor Buckley PR Specialist  

Taylor Buckley
PR Specialist

Fatima Reyes is an enthusiastic and creative communications professional with experience at several of Toronto's top PR agencies. A few of the brands she has worked with include Forever 21, Hudson's Bay, Taste of Toronto and Yum Brands. Prior to joining the Halo family, Fatima worked closely with Halla on the successful relaunch of Cafe Boulud at Four Seasons Hotel Toronto. Fatima also has experience in the editorial landscape, having interned at Flare and contributed to Flare.com. FashionMagazine.com and HuffingtonPost.ca's Born and Raised series.

 Hailey Manning Digital Marketing Coordinator

Hailey Manning
Digital Marketing Coordinator

Hailey Manning is an up and coming digital marketing specialist. Not only is she social media savvy, but with a Journalism degree from Carleton University, she has the communication skills necessary to connect with varied audiences and create a lasting impact for her clients. Prior to joining the Halo team, Hailey interned at FLARE Magazine and was a reporter with Centretown News in Ottawa.

Taylor Buckley is an enthusiastic and creative communications professional with a passion for PR and a thirst for knowledge. Some of the brands she has worked with include Kobo, Vail Resorts, and various high-end fashion retailers such as Carrera y Carrera and Tanya Heath Paris. Prior to joining the Halo family, Taylor studied Public Relations at Humber College, followed by a rewarding year-and-a-half experience at a boutique PR agency in Toronto.

 Trang Be PR Assistant

Trang Be
PR Assistant

Trang Be is an emerging communications professional with a love for detail and finding the right voice to tell a story. She comes from a background of experience in both PR and editorial functions with Gap Canada and FLARE Magazine, respectively. Also a contributor and Associate Editor for Sophomore Magazine, Trang utilizes a multidisciplinary approach to create true-to-brand and diverse narratives for all industries.