Let's tell your story. 

In a way that matters to your customer.


Who We Are.

Halo Public Relations is a full service communications, digital strategy and event marketing agency.

“If I was down to my last dollar, I would spend it on public relations.”

– Bill Gates


What We Do.

Our approach and dedication to executing a fully integrated communications strategy leads to the development of valuable media attention, creative product placement, newsworthy strategic initiatives, and buzz worthy brand partnerships. We are committed to delivering results and working with our partners to achieve business objectives that make a direct impact, those that continue to resonate over time...

otherwise known as the Halo Effect.

Public Relations.

In a world where peer-to-peer recommendations reign superior over any other form of marketing, there is no greater investment than that of PR.

Media relations  •  Brand positioning  •  Opinion leader outreach  •  Strategic partnerships  

Corporate communications  •  Media training  •  Press junkets

Media and influencer list development and outreach  •  Press release writing and distribution

Event Planning.

There is no better way to gain an advocate than by offering a memorable brand experience with a perfectly curated guest list.

Design and execution  •  Experiential marketing  •  Event concept and creation  •  Product Seeding  •  Product Launches

Media events  •  Intimate and high profile events  •  Customized/personalized experiences

 Cause-related and charitable fundraisers


Only the smartest strategies and most compelling content get noticed. We create tactical messaging that captivates your audience’s attention.

Content strategy and creation  •  Influencer management•  Pop culture penetration  •  Social media activations

Community engagement  •  Paid amplification as needed  •  Monitoring, measurement and analysis

 Strategy and style consulting on social media accounts

Have a project in mind?

Our Partners.

At Halo, we become an extension of your marketing and public relations departments. We know your business and help you achieve your objectives where it counts the most…your reputation and your bottom line. 

Event Planning   REMY    View More

Event Planning

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Public Relations    D | bAR    view more

Public Relations

D | bAR

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Digital   t   ifal       View More


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Let’s create something unforgettable.


Get In Touch.

It all begins here.

E : info@haloprgroup.com   •   P : 416-364-0404


Our Founders


Halla Rafati Managing Partner

Halla Rafati
Managing Partner

Halla Rafati began her career in marketing and public relations in 2000 with the launch of a WNBA team in San Antonio, TX before moving overseas. With experience in Latin America, Europe, China and the Middle East, Halla worked in economic development, tourism, food and beverage before joining Four Seasons Hotels & Resorts as PR Director. With a passion for entrepreneurship and a strong business acumen, she co-founded Halo PR with Catriona Smart.

Catriona Smart Creative Director

Catriona Smart
Creative Director

Catriona Smart, a serial entrepreneur, went from founding a successful clothing line to creating one of Canada’s most popular blogs for young women, cocoandcowe.com. With Catriona at the helm, C&C became a thriving company, creating brand experiences and events for clients. Together with Halla Rafati they formed Halo PR in 2016, where Catriona oversees the creative vision.